Cesar Reyes

Senior Marketing Operations

I specialize in crafting exceptional user experiences, from interaction design to scalable design systems and e-commerce solutions.

About Me

With over a decade of experience in crafting innovative solutions. As a father of two wonderful girls and a supportive husband, I strive to balance my passion for technology with my family life. My journey in development has been fueled by an insatiable hunger for success, allowing me to cultivate grit and determination along the way.

Currently, I'm a Senior Marketing Operations Engineer at Tipalti, where I focus on building efficient workflows, designing scalable marketing assets, and driving data-informed strategies. My role bridges technical expertise with creative problem-solving, allowing me to optimize campaign execution and elevate customer engagement. I specialize in leveraging tools like Marketo, Salesforce, and Workato to streamline processes and deliver impactful results, all while collaborating cross-functionally to achieve business goals.

Outside of work, I’m passionate about staying active on and off the field, whether it’s playing soccer, experimenting with screen printing, or exploring graphic design. I’m a fan of lofi house music and love diving into new development frameworks to expand my skills. I’m also driven by a desire to create—always on the lookout for new marketplaces and opportunities to build tools that empower communities.

Experience

2022 — PRESENT

Senior Marketing Operations

Tipalti

Orchestrated over 130 marketing campaigns, boosting engagement rates by 20% through cross-channel strategies. Streamlined email deployment cycles by 30% with responsive Marketo templates and cut manual processes by 50% via Workato and Calendly-Marketo automations. Designed Salesforce dashboards to drive data-informed decisions and led competitor campaigns generating $1M+ in FX reviews. Maintained operational continuity by independently managing the campaign calendar during team transitions.

Adobe MarketoWordPressSalesforceLitmusSegmentWorkatoMJMLHTMLJavaScriptCSS

2019 — 2022

Marketing Automation Specialist

Experian Inc.

Developed a global email and landing page template library, ensuring 100% brand adherence and a seamless user experience for international teams. Played a key role in a global website migration, addressing critical technical needs during high-stakes releases to maintain functionality. Resolved 113 support tickets in 10 months, showcasing efficient troubleshooting and a commitment to user satisfaction. Driven by a passion for creating impactful solutions, I thrive at the intersection of creativity and technology, delivering results that align with business goals and user needs.

EloquaAdobe Experience ManagerHTMLCSSPythonSeleniumNode.js

2019 — 2019

Frontend Developer

MNG Enterprise

Led international Shopify teams in managing tasks, deadlines, and code reviews to ensure timely, high-quality project delivery. Optimized marketing analytics through Google Tag Manager and enforced version control best practices with SourceTree and BitBucket. Developed dynamic eCommerce solutions for the Shopify platform using JavaScript, SASS, and Liquid to enhance user engagement and functionality.

HTMLCSSJavaScriptjQuerySCSSGulpLiquidShopify

View Full Resume

Recommendations

Scott Yelvington

Staff Software iOS Engineer at Classkick

June 9, 2019 • Scott worked with Cesar but on different teams

Cesar is far and away, the most dedicated coworker I've ever had the privilege to work with. When our projects overlapped, Cesar worked diligently to make sure that other team members had the resources they needed to meet their deadlines. He took his own deadlines incredibly seriously and he always busted his rear to make sure he never missed a single one. His work ethic alone makes him a must-have on any team. But more importantly, his passion to sharpen his skill set and his knowledgebase makes him stand out above the rest.

David Furman

Staff Engineer at Acorns

June 8, 2019 • David worked with Cesar but on different teams

Cesar was a wonderful developer to work with! He's incredibly passionate, hardworking, and eager to learn and accept responsibilities. On top of that, Cesar is kindhearted and communicates well in his own team and with other teams.

Minh Hung Nguyen

Sr. Engineering Manager at Atlassian

June 4, 2019 • Minh Hung was senior to Cesar but didn't manage Cesar directly

Caeser has the best work ethic of anyone I know. He is always willing to do whatever it takes to get the job done. He performs above what's required, individually or on a team. He would be an asset to any team and I would work with him again on any project.

Annie Yang

UX & UI Designer

June 3, 2019 • Annie worked with Cesar on the same team

Cesar is one of the most motivated people I know. Not only is he a fast learner, but he also works hard on any project he's assigned. He is really easy to communicate with and is not afraid to ask questions. I had the pleasure of working with Cesar these past few months on projects and enjoyed collaborating with him. I highly recommend him to any position and employer; I believe he would be an excellent addition to their team.

Projects

AdaptiveEmailLibrary

A collection of responsive email templates built with MJML, designed for seamless compatibility across major email clients. This library focuses on providing flexible, modular templates for a range of email types, from marketing newsletters to transactional messages, ensuring that your emails look great on any device.

MJMLNode.jsSCSSGulpBrowserSyc

IndigoTransitions

IndigoTransitions is a responsive animation library designed to enhance user interfaces with smooth, engaging animations that are easy to integrate into any web project. Built with a focus on flexibility and responsiveness, this library provides a collection of CSS animations that adapt seamlessly across various devices and screen sizes.

SCSSPostCSSTailwind CSSAnime.jsThree.jsGulpAutoprefixer

KirbyTest

KirbyTest is a powerful and user-friendly QA tool designed to automate the testing and validation of web forms. Inspired by the playful and approachable spirit of Kirby, this tool simplifies the process of ensuring form functionality, usability, and accessibility across various platforms.

SeleniumPytestPython